Doc Johnson – Since 1976

doc johnson since 1976


Doc Johnson – An Icon of the Industry

In the ever-evolving landscape of adult novelties, one company has stood the test of time, shaping the industry with innovation, quality, and a commitment to sexual wellness: Doc Johnson. Established in 1976 by Ron Braverman, this American-born company has become synonymous with pleasure. They have succeeded in revolutionizing the way we perceive and engage with intimate products. From humble beginnings to global recognition, the journey of Doc Johnson is not just about the toys they create but also about the cultural impact they’ve had on conversations surrounding sexuality.

The Birth of a Sex Toy Empire

Doc Johnson’s story begins in the heart of California’s San Fernando Valley, a region known for its contribution to the adult entertainment industry. Ron Braverman, a visionary entrepreneur, identified a gap in the market for high-quality, body-safe sex toys. Armed with a passion for innovation and a desire to destigmatize adult products, he founded Doc Johnson, naming it after his childhood nickname, “Doc.”

Initially operating out of a small garage, the company quickly gained traction for its commitment to producing safe and innovative pleasure products. In a market saturated with low-quality imports, Braverman’s insistence on using only body-safe materials like silicone and phthalate-free plastics set Doc Johnson apart from the competition.

Innovations and Iconic Products

Throughout its history, Doc Johnson has been at the forefront of innovation of sex toys. They have introduced groundbreaking products that have become staples in bedrooms worldwide. One of its early breakthroughs was the creation of the Pocket Rocket. A discreet and powerful clitoral vibrator that revolutionized the way women experienced pleasure on the go.

Another iconic product that propelled Doc Johnson to fame was the Rabbit Habit vibrator, famously featured in an episode of “Sex and the City.” This dual-action vibrator, with its rotating shaft and clitoral stimulator, became an instant hit, so cementing Doc Johnson’s reputation as a leader in the industry.

Over the years, Doc Johnson has continued to push the boundaries of design and functionality. They have introduced a wide range of products catering to diverse tastes and preferences. From lifelike dildos and vibrating butt plugs to BDSM gear and gender-affirming products, Doc Johnson’s catalogue reflects its commitment to inclusivity and sexual wellness.

Cultural Impact and Advocacy

Beyond its role as a manufacturer of pleasure products, Doc Johnson has been instrumental in shaping cultural attitudes towards sexuality. By promoting open conversations about pleasure and sexual health, the company has played a crucial role in destigmatizing the use of adult toys and normalizing discussions surrounding sexual pleasure.

Doc Johnson has also been a vocal advocate for LGBTQ+ rights and sexual education. Through partnerships with organizations like the Human Rights Campaign and initiatives such as its “Safe to Play” campaign, the company has actively supported efforts to promote inclusivity and diversity within the industry.

Challenges and Evolution of Doc Johnson

Despite its success, Doc Johnson has faced its fair share of challenges over the years. The proliferation of online retailers and the rise of cheap, low-quality knockoffs have posed threats to the company’s market share. However, Doc Johnson has remained resilient, adapting to changing trends and consumer demands while staying true to its core values of quality and innovation.

In recent years, Doc Johnson has embraced technology, incorporating app-controlled features and smart technology into its products. This marriage of pleasure and innovation has allowed the company to stay ahead of the curve and maintain its position as a leader in the industry.

Looking Ahead

As the company looks to the future, its commitment to pushing boundaries and promoting sexual wellness remains unwavering. With an eye towards continued innovation and inclusivity, the company is poised to shape the future of pleasure, one groundbreaking product at a time.

It is a world where conversations about sexuality are still often taboo, but Doc Johnson continues to serve as a beacon of empowerment and liberation. They remind us all that pleasure is a natural and essential part of the human experience. As the company celebrates over four decades of success, its legacy is not just in the products it creates. It lies also in the cultural impact it has had on society’s attitudes towards pleasure and intimacy.

Doc Johnson at Tabu Adult Boutique

At Tabu we focus on bringing you a great selection of adult products from the best brands in the world. We currently stock many lines from Satisfyer, Pipedream, Calexotics, Oxballs, Rated R, System JO and so many more. Below are listed some of our Doc Johnson products with links, so why not check them out?

  • Dani Daniels Main Squeeze view
  • Remy LaCroix Main Squeeze view
  • Mia Malkova Main Squeeze view
  • Ass Servant Plug view
  • Intimidator Plug view
  • Natasha Nice Pocket Pussy view
  • Lexi Belle Pocket Pussy view
  • Mood Warming Lubricant view
  • Mood Silicone Lubricant view
  • Relax Anal Gel view
  • Juicy Head Pineapple view
Doc Johnson signature strokers
Doc johnson Main Squeeze